TigerGADE

Gatorade may have dropped Tiger Woods after numerous illicit affairs became public knowledge but that didn’t stop his face appearing on 100 bottles of the energy drink in Denver, Colorado.

Pop art is most certainly not dead and the newest guerrilla artist is particularly miffed by a certain multi- millionaire- golfer being dropped from yet another endorsement deal.

100 bottles of Gatorade were branded with a unique label featuring a picture of Tiger Woods, his wife and the caption ‘Unfaithful’ over the weekend.

It seems that Gatorade were not happy with all the free publicity and the artist or friend of the artist, Jason Eric Kay, has been arrested and could face a sentence of up to three years in prison and a fine of $250,000.

Not one to shy away from the limelight, Kay, sent a letter to the manufacturer offering to go on tour placing his labels on Gatorade bottles worldwide. As if that wasn’t enough to land the 38 year old in hot water he actually printed his email address on the offending labels.

Apparently the reason for the AHEM bold move was an attempt to imitate the style of pop art legend Andy Warhol. There are certainly similarities to be made. One of Warhol’s most famous paintings was a repeated image of 100 green Coca Cola bottles.

Andy Warhol’s 100 green bottles of coke can be viewed as a comment on our consumer society.

Warhol famously said of the painting “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, and you know it.’’

So what exactly was Kay supposed to be showing? That everyone can drink Gatorade and in turn become a rich golfer with a string of extramarital affairs. Oh the similarities between Kay and Warhol are uncanny.

If this prank does nothing else it may make billion dollar companies think before they drop Tiger Woods again.