Over the weekend, the British press complaints office was so overwhelmed with complaints, a hefty 21,000, against Moir’s Stephen Gaetly article that it crashed for several hours. While readers and critics alike were right to use this forum as a response to the unequivocal ‘gay-bash’, the cynic in me feels that it probably only served to highlight this article and thus drive traffic to the daily mail website. Moir herself seems to understand this, adding fuel to the fire with her statement “ I think it is mischievous in the extreme to suggest that my article has homophobic and bigoted undertones” The fact that her statement was un- remorseful and claimed that assertions such as “The circumstances surrounding his death are more than a little sleazy” and “Another real sadness about Gately’s death is that it strikes another blow to the happy- ever- after myth of civil partnerships” are not homophobic will only succeed in fuelling the outcry further and driving even further traffic to the website.
Further, it is interesting that the complaints only caused advertisers to pull their ads from that given page. Meaning that they did not want to hurt the papers’ revenue but also, did not want to be associated with the negativity surrounding the article. I would have thought any one would have been jumping at the chance to advertise on the page spurring so much traffic.
I would recommend reading Charlie Brooker’s article http://www.guardian.co.uk/commentisfree/2009/oct/16/stephen-gately-jan-moir
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